VANDERBILT ALUMNI SOCIAL MEDIA
In addition to managing the social media presence for the university’s flagship channels, I also contribute to the social media presence for the university’s alumni channels. Take a closer look at the goals, execution and results of just a few campaigns below, including my involvement and contributions to each. These campaigns aim to deepen alumni connections, encourage participation in university initiatives and foster a sense of pride and belonging — long after graduation.
REUNION
GOAL:
Celebrate one of the biggest weekends of the year through unique social media tactics leading up to, during and after the celebration.
EXECUTION:
Regularly converse with teams across the division of marketing and communications to gather insights that help shape a cohesive social media strategy to maximize the impact of the weekend.
Share content in the lead up to the weekend to build excitement and encourage alumni attendance.
Provide live social media coverage during Reunion that leverages both high-quality photos and videos and lofi content captured during the weekend.
Extend the life of Reunion and build nostalgia by continuing to share content during the week after the celebration.
RESULTS:
Content from Vanderbilt’s 2024 Reunion weekend generated 39,300+ engagements and 115,800+ video views in total.
During Reunion 2024, I contributed to creating and posting many pieces of content, including this Taylor Swift-inspired graphic.
DARE TO GROW
GOAL:
Promote Vanderbilt’s Dare to Grow campaign, a fundraising endeavor fueled by initiatives that bring the institution closer to its most ambitious vision: To be the great university of the 21st century.
EXECUTION:
Elevate the campaign on social media by weaving #DaretoGrow into various pieces of social media content and linking to the campaign’s landing page.
Share content from the Dare to Grow events taking place in various cities across the country, specifically interviews with alumni and attendees at the events.
DARE TO GROW
RESULTS:
The #DaretoGrow campaign has generated 135,800+ engagements and 665,400+ video views across social media platforms as of April 2025.
Since the launch of the campaign, I have attended three events (Miami, Atlanta and Washington, D.C.) to capture and produce videos for social media and email communication purposes. I have also contributed to live social media coverage of these events, and supported the development of non-event related #DaretoGrow content across the Vanderbilt Alumni social media channels.